This is Soho: A Shopping Guide To Its Cobbled Streets

With neon leaking into its gritty streets, Soho is the creative, pulsating hub of London. Offering a range of independent and cult brands; here’s the very best.

A comforting cornucopia of pubs, bars, and restaurants, Soho is a favourite of tourists and locals alike. The core of the swinging sixties, its salty past as the base for sex still emanates, and with the 80s brought gentrification. The district is now the home of London Fashion Week, media offices, and upmarket restaurants.

With the help of the folks over at This is Soho, we’ve rounded-up the best places to shop, eat, and drink in London’s electric equivalent of the red light district:


Axel Arigato

Landing into hypebeast’s radars back in 2014, Axel Arigato has accelerated the men’s kick scene. Headed by Albin Johannseen, the brand’s product-focused approach works with materials rather than working within tradition collection frameworks. The Swedish brand’s designs are partly informed by Japanese architectural minimalism blurred with youthful energy.

19-23 Broadwick Street

Oliver Spencer

What do The Rolling Stones, Jude Law, and Idris Elba all have in common? They’ve all worn Oliver Spencer. A huge supporter of UK manufacturing, the brand’s signature aesthetic crinkles stiff sartorialism with street style.

81 Berwick Street


The Nordic brand imports the chilled, airy vibes of Stockholm, Sweden, into the gritty streets of Soho. Set-up in 2004 by brothers Anton and Daniel Sandqvist, the duo design and present the earthy, woody, Nordic landscapes into a range of bags and accessories. Much like forests and rivers the bags are inspired by, the designs are unpopulated by embellishments.

79 Berwick Street



When it comes to grabbing a coffee fix, the city is lacking when it comes to the most aggressively British thing out there; tea. Cantonese for ‘drink tea’, Yumchaa greets its customers with a rainbow of beverages. The shelves are decked with tea leaves and adorned with milk jugs. If you want a different kind of cake to the usual served in Soho, swing by Yumchaa.

45 Berwick Street

Dirty Bones

Serving up American comfort food, Dirty Bones’ dark décor is lit by a 70s and 90s hip-hop playlist. With fried food dished every hour of the day, the menu is playful and spritzed. Classic bloody mary’s are twisted with hot sauce and cheeseburger dumplings is the ultimate ‘he didn’t call me back’ food.

45 Denman Street

Flat White

The haunt of #fashun folk during London Fashion Week, the antipodean style coffeeshop opened its doors back in 2005. Quickly becoming a hub for Australian and New Zealanders, the artisanal space with a dive bar vibe sees Soho media-types and suits swinging by for a titular flat white.

17 Berwick Street


Sister Ray

A fixture in Soho’s music scene since 1987, the vinyl specialist has been around the block. Literally, it’s changed addresses three times. Weird guy on Grindr that wouldn’t quit? Who knows. But what we do know is that Sister Ray rarely deals online, bringing you the ultimate throwback music experience.

75 Berwick Street

Reckless Records

Berwick Street is annually transformed into a discplayer’s paradise during Record Store Day. The historic quarter of Soho is a hub of vinyl culture, and Reckless Records opened its doors back in 1984, it became a longstanding player in the golden mile of record shops. Selling pre-owned and new, the music mainstay also has shops in Islington and Chicago.

30 Berwick Street

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