During the Oscars yesterday evening, the first ever newspaper commercial was aired for The New York Times.
Ttitled The Truth Is Hard, the campaign plays on the relentless accusations of ‘fake news’ that President Trump has made against the embattled paper. The campaign is simplistic and straight to the point, featuring news clips discussing different truths that have been circling the media in reaction to Trump’s presidential campaign and subsequent win.
A 30-second advertisement segment during the Oscars is said to cost up to $2.5 million with a broadcast reach of 34 – 44 million viewers. But it doesn’t stop there. This is just the first part of The New York Times’ new campaign which will national television adverts, billboards and international online advertising spend.
In what has become a predictable sequence of events, President Trump reacted to the advert by tweeting, “For first time the failing @nytimes will take an ad (a bad one) to help its failing reputation. Try reporting accurately & fairly!”
Check out the campaign: