Grindr has dropped its first clothing range produced in collaboration with Print All Over Me, an online marketplace that pays artists to print original imagery on everything from shirts to bean bags. The 29 piece clothing line is titled “The Varsity Collection” and is split into tops, bottoms, shorts, outerwear and accessories.
All proceeds from the collection will be donated to Athlete Ally, a charity focussed on ending homophobia and transphobia in sports which, given the Rio Olympics, is a timely choice.
“Clothing and accessories for the guy who likes to break a sweat… and always makes it to the finish line.”
“As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally. The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing,” stated Landis Smithers, creative director of Grindr.
Check out the lookbook below:
Shop at GrindrStore.com