Lensed by the iconic photographer David LaChapelle, the new Diesel campaign is a subtle nod to the world’s political zeitgeist. Don’t be fooled – despite the campaign’s eye-grabbing moniker of Make Love Not War, the campaign is far from political. In fact, the message is something that should resonate with not just one demographic, as the concept of facing the terror of a wall is something every generation has known. But the campaign’s inclusivity is one of wonders, instantly breaking barriers that many fashion campaigns are afraid to break – after all, with a cast including RuPaul’s Drag Race winner Raja (aka Sutan Amrull), transsexual model Laith de la Cruz, transgender model Octavia Hamlett and androgynous queer artist Karis Wilde, it’s hard to imagine such a powerful message to be without representation from the LGBTQ community.
High-octane colour and movement is the modus operandi for the campaign, which reflects not only Diesel’s approach to iconic style, but also a representation of the fact that love is a bright and effervescent presence. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve,” says the brand’s Artistic Director Nicola Formichetti. And the campaign does more than just look fantastic and employ one of the world’s most iconic photographers to capture it – it also starts the conversation around how we, as a mismatched group of human beings, can break down whatever barrier that faces us. We face walls every day, whether it’s the actions of a political tyrant, or simply just being unable to hold your significant other’s hand in public – but they are all things we can overcome, and we can make the motions to break these walls. Not often a message that a fashion campaign is usually exclaiming, what with the need to sell some clothes. The brand’s founder, Renzo Rosso, explains: “We need to have the balls to break down barriers in a moment where fear is making the world divided with more walls.”
We couldn’t put it better ourselves.