COS is turning 10. That’s right, everyone’s favourite minimalist brand hasn’t actually been around for all that long. To put it in terms we can all understand, it’s a little older than Womaniser by Britney Spears but slightly younger than her infamous 2007 breakdown. To celebrate this milestone, the label is dropping an exclusive capsule collection for men, women and children.
Since opening up on London’s Regent Street in 2007, the brand now has 198 stores in 33 countries. With a mixture of geometric cuts, signature patterns and scandinavian simplicity, H&M’s cooler older brother has evolved into one of the high streets most sought-after brands.
The 10-piece capsule collection has been created with the environment in mind. Each design pattern has been cut to use the full width of fabric, limiting any excess and therefore reducing the carbon footprint of the range. The resulting pieces are clean and confident, with predominantly square silhouettes. A mixture of crisp cotton and polyester make up the collection, which features East Asian design elements such as kimono sleeves
“The design team took the opportunity to play and experiment in the pattern-cutting process, re-imagining the methods behind the design,” said COS creative Director, Karin Gustafsson.
“The pattern cutters and designers worked in parallel, referencing historical techniques that maximised the use of materials. As we look to the future we will continue to focus on the efficient use of fabrics and forward-thinking techniques.”
COS’ 10th anniversary collection will be available worldwide from March 24.
Discover a selection of the pieces below: