British fashion house Burberry are set to launch their new rainbow-themed collection as part of London Fashion Week, showcasing a variety of items in the colours of the iconic LGBTQ+ emblem.
The London-based brand announced the collection this evening (12 Feb) with the launch set to be the last for Christopher Bailey, Burberry’s chief creative designer since 2009 and the company’s CEO from 2014 to 2017.
Most recognised for the signature check-print, their #TheRainbowCheck collection is set to be presented at London Fashion Week, followed by the Bailey-initiated see-now-by-now model making the collection available for purchase straight after the show.
In an Instagram announcement unveiling the check design, Burberry described the rainbow as “an emblem for optimism and inclusiveness” before announcing their donation to three LGBTQ+ charities: The Trevor Project, The Albert Kennedy Trust and International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA).
In Bailey’s own words: “My final collection here at Burberry is dedicated to – and in support of – some of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength, and our creativity.”
London Fashion Week takes place from 16 – 20 Feb. Further info can be found here.